Sunday, January 27, 2013

Only $4.99 for Amazon Kindle

Every day, we’re faced with choices about what to eat, wear, and purchase. Blinded by a tsunami of information—some good, some bad, some intentionally misleading—often our brains are too overwhelmed to examine all the details. So how do we know we’re making the best decisions for us?

Author and science journalist David DiSalvo asks what’s best for our brains instead.

The Brain in Your Kitchen sifts through the good and bad information on the things we buy, the foods we eat, and the medicines we take. Using findings from cutting-edge science, DiSalvo divulges terrifically useful and little-known facts—each grounded in credible research—about everything from how gluten to cats affect your brain. Learn how we can trick our minds into helping us lose weight, what placebos are costing us big bucks with no results, and what caffeine is actually doing inside your head to give you that extra pep.

Disalvo cuts through frantic media sensation and consumer marketplace babble and gives you the knowledge to distinguish hyperbole from truth so you’re ready next time you sit down for 

Published by Ben Bella Books 

Available in e-book format at: 

Amazon ($4.99) 
Barnes & Noble  ($6.79)
Kobo ($6.59) 

Other books by David DiSalvo:

Brain Changer (Ben Bella Books, 2013)
What Makes Your Brain Happy and Why You Should Do the Opposite (Prometheus Books, 2011)

Praise for The Brain in Your Kitchen:

“David DiSalvo is our go-to source for true facts about the human brain. Whatever the brain is up to, and often it's up to something tricky, you can rest assured that DiSalvo will be keeping an eye on it, and a skeptical eye at that.”
-Jeff McMahon, University of Chicago lecturer, editor of Contrary Magazine, and contributor to Forbes Magazine

"DiSalvo delivers a level-headed, healthy skepticism as he brings the light of evidence to bear. He again shows his knack for knowing “how much is too much” in the way of scientific jargon and has created very readable yet informative pieces that leave the reader feeling confident and informed."
-Dr. Robert Vandervoort, Pharmacotherapy Faculty, Florida Hospital 

"DiSalvo uses the raw ingredients of science and research to cook practical advice. He presents us with what we know, and just as important, what we do not know about how our brains, which evolved to survive scarcity and lack, can survive in a world awash with excess of every type." 
-Todd Essig, Ph.D., Clinical Psychologist, Author of the Managing Mental Wealth column at Forbes Magazine

More Praise for Books by David DiSalvo